Visual Design Thinking
- Design Research
Making the invisible visible
Ineke Neutelings brings clarity to complicated matters so that people can think and talk about it. She does this by visualizing information through illustration.
A custom illustration makes invisible ideas visible. It provides an overview and makes the core clear. It helps people to put themselves in the position of the depicted situation and to think along from there. It literally brings people on the same page and stimulates the conversation.
For the Dutch Design Week she collaborates with Ilfa Siebenhaar, where they show the story about bacterial ink as an alternative to polluting paints.
Ineke has a background in Industrial Design and Design Research, and combines visualization with Design Thinking techniques. Her studio is based in Eindhoven.