Nadine van den Berg

Designer of tools for behavioral change


  • Interaction
  • Social Design
  • Experience
  • Graphic
  • Service Design
Nadine van den Berg

Meer Bier.


Nadine van den Berg designs tools for behavioral change in order to facilitate positive impact. In her work, she tackles social problems with a bit of humor or a bit of fun. For example, "How do I give the unemployed over-50s fresh enthusiasm when looking for a new job?".
In order to achieve her goal, Nadine does all sorts of different activities, looking for the question behind the question, until she gets to the core of the problem. Then she starts to design for it, until she has found the appropriate solution. In this whole design process the end user always plays an important role.

All of Nadine's work can be found on She can also be followed via @ditisnadine on instagram. Here she shares not only her work, but also the associated challenges, inspiration and quotes, her participation in Driving Dutch Design 2022 and her (design) process.


Mina is a smart mirror that gives daily short assignments in the context of self-confidence. It is a mirror that you use in your own safe environment and that helps you to become convinced of your own potential and qualities.

Mina was initially designed for unemployed people over 50: people with a wealth of experience, talent and potential, who just couldn’t find a job. In recent years, partly due to Covid, it has become clear that it is not only the over-50s who are struggling with this. This lack of self-insight and self-confidence is also common among young people. The lack of self-confidence in our society is something that causes problems in several places. Mina can offer a solution to this problem!

During our preliminary research, we closely involved the target group in the design process. They carried out various assignments and gave us weekly feedback. After a week of talking to their mirror, almost all participants noticed that they were more positive about themselves compared to the beginning of the tes,t with the exception of one person, who was already positive and remained so.

Mina’s daily short assignments stimulate the growth of self-confidence so that this valuable group of people become aware of their own potential and qualities. As you do these exercises undisturbed in your own bubble, and therefore alone, you can talk freely without having to take into account what others think of you. It starts in an accessible way so there is room to get used to this possibly uncomfortable situation. The longer Mina is used, the more challenging it will become.

At this moment Mina is in the research and development phase. We want to get more attention for the project as a potential solution, create more awareness about the scope of the above social problem, and we want to recruit new partners and customers. This will ensure that Mina can be launched more quickly.

Mina is currently a toolbox, consisting of a (non-interactive) mirror in combination with
a 21-day trajectory. In addition, Mina is in the process of becoming smarter. This means that we are in the process of making Mina Interactive and therefore working with smart technology.

Smart Mina will analyze the user during the execution of the exercises and will give tailor-made feedback and compliments based on this information. All this is done in an auditory way. The user only has to turn on Mina and she does the rest. In this we find it important to take into account issues surrounding privacy and security.

So far Mina has won the Hanneke Schreurs graduation prize from the Municipality of Utrecht, was presented at the WHO European Healthy Cities Network Congress(2020) and at Interaction20 Netherlands.


For more information, go to:

On Show

  • Mina the Smart Mirror (Talk)

    Monday 24th of october - 14:00

    Spaces, Station
    Get direction

  • Mina the Smart Mirror (Talk)

    Sunday 23th of october - 14:00

    Hall TQ, 1st floor, Strijp T+R
    Get direction


Dutch Design Week
Eindhoven, NL
22–30 October 2022