Sarah van Berkom
Visual identity consultant
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A visual identity is not just a pretty picture, it is the visual representation of your story.
Fond Studio is Sarah van Berkom, a visual identity consultant based in Eindhoven.
The studio’s name says it all. Sarah's passion for design, and heart for the earth and its inhabitants, inspire her to visualise stories. She aims to contribute to the success of organisations in the domains that mean a lot to her – art and culture, nature and well-being – through tailor-made visual identities. Because with a customised visual identity, organisations are seen as more distinctive, unique, and consistent, and therefore also have more visibility.
Fond Studio is about personal attention, depth, and warmth. This creates a pleasant base for substantive conversations, with attention to people and product. A design studio where sustainable collaboration is essential, and where stories are shared with the confidence that they will be told in a unique and accessible way. Conversations help Sarah to get to the essence of the person or organisation and to create a better understanding of their values. These conversations create the foundation to make their story visible in the form of identity, book, or exhibition.
The outside aligned with the inside. Because a visual identity is not just a pretty picture, it is the visual representation of your story.
A2 poster, series of 3 (1/2)
A2 poster, series of 3 (2/2)
impression social media campaign
production: de Breigigant — mock-up: Country4k scarf, edition of 600
To make sure the drivers of the 10th edition Driving Dutch Design are visible as a collective during Dutch Design Week 2022, and to celebrate 10 years of Club DDD community, Fond Studio developed the visual campaign ‘Future Affairs’. A visual feast inspired by the dynamics, energy, and joy of fun fairs, with a subtle reference to the DDD program's core values: future, movement, and connection. You can spot the different visual manifestations online and throughout the city of Eindhoven.
Fond of building foundations
by appointment only
→ Get direction
Dutch Design Week
22–30 October 2022